A UI/UX Designer with problem-solving, love to work with people of diverse backgrounds. Fluent in both English and Mandarin and love travel and enrich life journeys. In spare time, I am a nature lover/ simple hiker!
In 2019, I worked on healthcare products in Melbourne, Australia. In 2018, App design/Packaging design/Poster Design were selected the Semifinalist in Adobe Design Achievement Awards in the United States. Meanwhile, be a sponsored student who studied School of Design at Swinburne of Technology in Melbourne, Australia for a year. In 2017, I was awarded a Winner Packaging in Red Dot Design in Germany. In 2014, I've studied abroad regarding Communication & Multimedia Design in Utrecht, the Netherlands.
NATTO IN WONDERLANDS
Food Packaging, 2017
Natto, a highly nutritious and traditional Japanese food made from soybeans fermented, has a strong distinctive smell and stirring natto produces lots of sticky silk strings. It is not only the most valuable soybeans cuisine offered to the royal family, but also the pride of traditional Japanese life- style. To think outside the box, unique illustrations in fresh appearance are used to construct the new packaging design of the Natto kingdom. The packaging also comes along with six noble characters in four scenarios of lovely tales.
When you open it, each Natto package reveals a little story hid within. As you enjoy its delicacy, Natto communicates the great feeling of “one suck of Natto keeps healthy forever”. Natto and its sticky silk string deeply enfold the local culture and secret of longevity. Using fairy tale to connect with the unique Asian food, westerners are brought closer to Natto and get to know more about it. Natto certainly is going to extend its new brand and positive value from Asia to European and American market.
Brainstorming and Sketching
Natto Branding
School National Taiwan University of Science and Technology
Team Prof. Wang, Designer l Lulu Chang